THE NEW REALITY: Augmented Reality Exhibitions

This entry really really should have been called (SMARTphones + DUMBbureaucrats = ART ... guerrilla style)but maybe that would be a bit long – and too much in your face. However, it is important to say that this is NOT NEW but there you go. Nonetheless, it does look a lot like the FUTURE – and the future in all its manifestations looks pretty interesting! 

 "Sander Veenhof and Mark Skwarek cordially invite you [well they did] to the "WeARinMoMA" exhibition in the MoMA NY, featuring augmented reality art in its proper context: a contemporary art museum. At the same time, the 'art invasion' annex exhibition showcases the radical new possibilies and implications Augmented Reality is bringing to the cultural and creative field ... PS  The MoMA is not involved yet" ... and it seems it still isn't but they do have a BLOG CLICK HERE

CLICK HERE TO GO TO EXPLORE THE IDEA & WATCH THE VIDEO

"The virtual exhibition will occupy the space inside the MoMA building using Augmented Reality technology. The show will not be visible to regular visitors of the MoMA, but those who are using a mobile phone application called"Layar Augmented Reality browser" on their iPhone or Android smartphones, will see numerous additional works on each of the floors." ... FOR MORE PLEASE CLICK HERE 

CLICK HERE TO VISIT THE MELBOURNE MUSEUM VIRTUALLY

There is no need for VIRTUALexhibitions to be 'nurdy & techno' as the technology to do something really simply is available and very accessible. Once you get past the notion that everything in a museum is not sacrosanct and accept that it is NOT ILLEGAL to take photographs, rather make images, in a  museum you are on your way ... for more on that click here 

VIVA LE SMARTphone!