Sunday, November 11, 2012

CULTURALLY RELEVANT PERFORMANCES: Garage Sales

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How Are We Performing Today? This is a Museum of Modern Art NY project examines the "shifting conditions and rising popularity of performance-related art, and its evolving—and frequently ambivalent—relationship to the museum". It draws upon the double meaning attached to 'performance':
  1. The live element in the arts – current cultural production;  and 
  2. The benchmarking for economic productivity and thus relevance.
MoMA's conference is very much to do with understanding the "character and consequences of new performance formats and strategies used by artists, curators, and institutions"

Notably, it explores how performance is "tied to the experience economy—in which memory itself is a product—and how it is framed institutionally"

Importantly via this conference is engaging with its Community of Ownership and Interest around the world and is asking questions like:
  • "Where and under what conditions does performance art emerge today? 
  • How can artists and institutions address performance's migration from the margin to the center of contemporary art discourse? 
  • What kinds of transformations or conditions might be necessary to create a meaningful or critically engaged performance art program within the museum?"
Interestingly, in doing all this the flip side of 'performance's' double meaning comes into play given that MoMA is deepening its engagement with current theory and practice relevant to 'current cultural production'reflecting on  changing paradigms, parameters, modes of production, and presentation.AND all the while the institution is being  'entrepreneurial'  and in a multidimensional way.

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