 |
| CLICK HERE TO VISIT ONLINE |
Nina Simon is currently working with the McPherson Center in Santa Cruz, California as the Executive Director of The Museum of Art & History. Nina is also the author of The Participatory Museum and she has presented many papers and written many an essay on museums – one being Going Analog: Translating Virtual Learnings into Real Institutional Change – http://www.museumsandtheweb.com/mw2009/papers/simon/simon.html
The Abstract: "Museum technology professionals have spent the last several years advocating for, experimenting with, and expanding the Web presence of museums. We’ve created museum spaces on-line that offer free access to visitors all over the world and increasingly invite visitors to talk with each other, take content away with them, access and remix parts of the collection that aren’t on public display – in short, to do things that aren’t possible in the real museum.
The Abstract: "Museum technology professionals have spent the last several years advocating for, experimenting with, and expanding the Web presence of museums. We’ve created museum spaces on-line that offer free access to visitors all over the world and increasingly invite visitors to talk with each other, take content away with them, access and remix parts of the collection that aren’t on public display – in short, to do things that aren’t possible in the real museum.
But now we should be going in the other direction and applying the methods and lessons of the Web and Web 2.0 to the museum itself. How can museums be more like the Web? How can they be open 24/7? How can visitors customize their experiences? How can museums become places to talk with other visitors and sneak into the most interesting drawers and move things around?
This paper advocates for museum Web technology professionals to take a broader view of their roles within their institutions and focus energy on translating their knowledge to the onsite experience. It presents models and case studies for how to do this kind of translation from virtual-to-real space, both strategically (so that curators, directors, and boards can sign on to the vision) and practically."
"Metaphor is for most people a device of the poetic imagination and the rhetorical flourish - a matter of extraordinary rather than ordinary language. Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature." (Lakoff and Johnson 1980)
No comments:
Post a Comment